Skip navigation
Find your personal diet Consultant today! Find a Consultant

Press Releases

23 articles

Weight No More

16th May, 2023

Weight No More Campaign summary

The 1:1 Diet is proven to be three times more effective than NHS nurse-led care

16th May, 2023

The 1:1 Diet is proven to be three times more effective than NHS nurse-led care
A University of Oxford study published today in the journal Obesity has revealed that ‘total diet replacement’ programmes (TDRs), combined with one-to-one support, are an effective and cost-efficient way to lose weight long term.
Comparing a nurse-led programme with that of The 1:1 Diet by Cambridge Weight Plan, this report builds on the initial results of a trial by the University of Oxford, DROPLET1. This study proved that TDRs are a safe and effective way to lose weight. It also showed significant weight loss persisting to at least 12 months.
Led by Dr Seamus Kent, these latest findings estimate that for every 100,000 people referred to the TDR programme, 50 coronary heart disease events, 75 strokes, 900 cases of type 2 diabetes, and 25 cancers could be avoided. As a result, people are expected to live longer and in better health, with lower use and costs of healthcare services.
The UK has an ageing population. Nearly two thirds of adults are overweight or obese.  In view of this, it is unsurprising that the NHS recently announced a pilot programme to offer TDRs to around 5,000 people with type 2 diabetes. It has also committed to offering weight loss support for people with hypertension who are also obese.
With an ever-increasing range of tasty meal options, from soups, shakes and bars to ready meals, The 1:1 Diet by Cambridge Weight Plan, provides more choice and flexibility than ever.  It is a clinically proven programme for successful weight loss and subsequent maintenance.  The business has over 5,000 consultants in the UK and Republic of Ireland who are paired with individual dieters to provide 1:1 support and motivation.
Professor Anthony Leeds, Medical Director of Cambridge Weight Plan, said: “The NHS is weighed down by the UK’s ageing and heavier population.  We need to lighten the load, not just on those seeking to lose a significant amount of weight, but also in regard to the increased care requirements and financial burden that rests on the NHS.
“Proven to be effective and safe with high compliance and low drop-out rates, weight loss programme that include TDR ought to become a regular component in the tool-box of health care practitioners as well as public health officials.
“Taken with the recently published DROPLET clinical trial results, Dr Seamus Kent’s paper conclusively shows that weight loss with TDR in this setting (a primary care/commercial collaboration) is cost effective, as well as delivering more weight loss and maintenance than a regular dietary programme.”
Professor Susan Jebb, Professor of Diet and Population Health in University of Oxford’s Nuffield Department of Primary Care Health Sciences and Chief investigator of the initial DROPLET trial, went on to comment: “Our clinical trial has shown clearly that a programme combining low energy, nutritionally complete products with one-to-one support from trained counsellors helps people to lose weight successfully.  This approach would represent good value for money for the NHS as a treatment for obesity as it reduces the chances of people developing diabetes and heart disease in the future.”
1 The results from DROPLET (Doctor Referral of Overweight People to Low Energy Treatment) run by University of Oxford showed that after 12 months, participants lost an average of 10.7kg (one-and-a-half stone) if they followed the Cambridge Weight Plan (CWP, now The 1:1 Diet) programme. Those following usual care for the same period lost on average 3.1kg (half a stone).
The trial recruited 278 adults with a BMI of more than 30. The trial was run by Professor Susan Jebb, Professor Paul Aveyard and Dr Nerys Astbury at the Nuffield Department of Primary Care Health Sciences at the University of Oxford.
People who were randomly assigned to the CWP programme were all given weekly one-to-one support, focussing on goal-setting and feedback, problem-solving, encouragement and reassurance, and preparation for weight maintenance, by a CWP Consultant. This support was weekly for the first 12 weeks and then monthly up to 24 weeks.

Notes to editors
  • Cambridge Weight Plan was founded in 1984 as The Cambridge Diet and its products have been manufactured in Corby since 1986.
  • In 2018 the business re-branded to become The 1:1 Diet by Cambridge Weight Plan.
  • The 1:1 Diet by Cambridge Weight Plan offers a range of weight loss options, involving different combinations of its products and food.
  • In the UK, the company sells and markets the brand and its products through a network of independent Cambridge Weight Plan Consultants, who provide one-to-one support to guide slimmers through their weight loss and into weight maintenance.
  • Worldwide, The 1:1 Diet by Cambridge Weight Plan is sold through an extensive distributor network and its products are exported to more than 30 countries.
  • The 1:1 Diet by Cambridge Weight Plan uses formula food soups, shakes, bars and other foods, to replace conventional foods, thus giving a lower dietary energy intake than on a conventional reducing diet. All foods are nutritionally complete, providing all protein, essential fat, vitamins and minerals needed.
  • The 1:1 Diet by Cambridge Weight Plan is an employee-owned company and member of The Employee Ownership Association.

World Obesity Day

5th March, 2021

Two thirds of UK adults are changing their diet in 2021. A fifth of Brits concerned about their weight for future pandemics

Valentine's and Pancake Day Recipes

4th March, 2021

10th February 2020: As Valentine’s Day approaches, there has never been a better time to surprise your partner with a sweet and tasty treat

The 1:1 Diet donates healthy food packs to people in need

7th May, 2020

Corby-based firm pledges support for Grantham Food Bank.

The 1:1 Diet offers a helping hand to a school in South Africa

24th April, 2020

There’s a little piece of Corby forever in South Africa thanks to the generosity of local company The 1:1 Diet

The 1:1 Diet's new delivery service in light of COVID-19 lockdown

24th April, 2020

Corby-based business sets up direct-to-dieter service to enable its consultants to continue to provide valued support and deliver food to dieters across the UK

The 1:1 Diet donates healthy food and snack packs to local frontline staff

15th April, 2020

Corby-based firm pledges support for staff in local care homes and Age UK

Brits will consume 8.88 billion calories on mince pies over Christmas

13th December, 2019

Adults in the UK will consume 8.88 billion calories on mince pies in the run up to Christmas* according to a new study.

Losing weight well was easy for Essex slimmer Sue

19th November, 2019

Essex dieter Sue Batch appears on Channel 4’s primetime show, How to Lose Weight Well, on Monday, January 22, at 8pm, testing out Cambridge Weight Plan (CWP).

Bless me Father for I have Thinned

18th November, 2019

The 64-year-old priest took part in  the BBC’s The Big Crash Diet Experiment and found out at the start of filming that the diet he'd be on was Cambridge Weight Plan (CWP).

The 1:1 Diet is chosen by the Government as an export champion

23rd October, 2019

Corby-based firm, The 1:1 Diet by Cambridge Weight Plan, is one of 56 businesses in the Midlands who have been selected as an Export Champion by the Department for International Trade (DIT).

These are the foods you should be eating this Bank Holiday weekend

23rd October, 2019

It’s Bank Holiday weekend which can only mean one thing – households across the nation will be firing up their barbecues. Yet with temptation around every corner, it can be difficult not to overindulge.

Ex-firefighter reverses type 2 diabetes symptoms on The 1:1 Diet

18th October, 2019

Following the recent announcement that obesity is fuelling a Type 2 diabetes epidemic, The 1:1 Diet by Cambridge Weight Plan can reveal Ashley Evans from Norfolk has successfully reversed his type 2 diabetes symptoms after losing five stone in weight on The 1:1 Diet plan.

Undercover Shake Shack challenges diet taboos revealed in new research

17th October, 2019

Research released today reveals a third of UK adults will keep their diet or healthy eating habits under wraps due to being ashamed of what people think.

Obesity epidemic among men in UK is fuelled by fat-shaming and banter

16th October, 2019

While more than half of the male population of Britain are on a diet (55 per cent) more than a third (32 per cent) try to keep it a secret, according to a new survey*. There’s now a call for the shame surrounding male dieting to end.

Mum spent a year slimming down for popular TV show

10th October, 2019

NOTTINGHAM dieter Nichole Parkes appeared on ITV’s primetime show, This Time Next Year, on Tuesday, April 10, at 8pm, testing out Cambridge Weight Plan (CWP).

This is the One! Flashmob brings Edinburgh to a standstill

10th October, 2019

As research* reveals 57% of Scots are embarrassed about dieting, a singer and pianist flashmob hits the streets of Edinburgh to celebrate 35 Years of leading diet brand to show that diet shouldn’t be a dirty word!