07 May, 2020: The 1:1 Diet by Cambridge Weight Plan has pledged its support for Lincolnshire people in need this week, by supplying them with complimentary care packages.
The Corby-based food manufacturing company donated 16,000 meals to Grantham Food Bank in Lincolnshire.
This is additional help provided by the food manufacturing company, which recently donated free snack packs filled with some of the brand’s nutritious products to front line care staff in Corby and to Age UK Northampton.
Chris McDermott, Managing Director of The 1:1 Diet, said: “We have seen the great work carried out by others for people in need at this time of unprecedented crisis, and we felt passionate about showing our support.”
Brain Hanbury, Grantham Food Bank manager, said: “Thank you for providing these much-needed Step up meals. 2,000 meals will be going to families at a point of crisis in Grantham and another 1,000 to those elsewhere in Lincolnshire.
“They will be distributed over the next few months. Each pack contains nine nutritionally balanced meals that can go towards either lunch or tea. We are very grateful for this donation.”
Jackie Nettleton, account manager at Yorkshire-based food manufacturing company Holmesterne, which is a supplier for The 1:1 Diet, added: “Holmesterne was very pleased to be able to facilitate the donation and delivery to the Grantham Foodbank on behalf of The 1:1 Diet by Cambridge Weight Plan.”
ENDS
For more information, contact The 1:1 Diet by Cambridge Weight Plan PR team at pr@cwp-uk.com or onetoone@lucre.co.uk or 0113 243 1117 / 020 8741 5900.
Notes to editors
The 1:1 Diet by Cambridge Weight Plan’s roots can be traced back to the 1960s, when biochemist Dr Alan Howard started to research the perfect diet. This resulted in the launch of the Cambridge Diet in 1984.
In 2009 the Cambridge Diet was rebranded to Cambridge Weight Plan. The business started its Employee Ownership journey in 2010.
Today, it is a passionate and profitable group of people who provide support, flexible weight loss plans, products and business opportunities that help other people achieve their goals. Whatever those goals may be. The company won the Employee Owned Business of the Year category at the 2019 Employee Ownership Awards.
Cambridge Weight Plan undertook a major rebrand in 2018, becoming The 1:1 Diet by Cambridge Weight Plan, and invested in a multi-million pound integrated campaign which sat across cinema, TV, social, digital and print.
In the UK, the company sells and markets The 1:1 Diet by Cambridge Weight Plan brand through independent Cambridge Weight Plan consultants. In October 2019 there were 6,500 Consultants across the country offering slimmers one-to-one support to help guide them through their weight loss and into weight maintenance.
The 1:1 Diet by Cambridge Weight Plan’s meal replacement programme (MRP) uses formula food soups, shakes, bars and other foods to replace conventional foods, thus giving a lower dietary energy intake than on a conventional reducing diet. Cambridge Weight Plan MRPs are nutritionally balanced, providing all protein, essential fat, vitamins and minerals needed.
The 1:1 Diet by Cambridge Weight Plan has received a number of accolades for its commitment to employees, attaining new generation six Investors in People (IIP) Silver Award, becoming a Real Living Wage responsible employer and receiving a RoSPA Gold Award for health and safety management to name a few.
Worldwide, The 1:1 Diet by Cambridge Weight Plan is sold through an extensive distributor network and its products are exported to more than 30 countries.