How much does The 1:1 Diet cost?
The cost of a meal from The 1:1 Diet gives so much more than a plate full of food.
Behind that meal is a wealth of quantifiable experience and solid research. As well as a dedicated Consultant who, at any given time, is a personal cheerleader, a friend and a go-to for product knowledge and assistance and someone who really understands the highs, and lows of dieting.
A diet Plan with added value
Low-cost diet meals
Prices vary from Consultant to Consultant, but on average, you’ll only pay around £2.78/€2.97 for a meal. The cost per week for the diet is around £58.38/€62.37 based on 3 meals a day (Step 1A) and your all-important weekly one-to-one consultation.

Diet plan cost comparisons
Let’s put these numbers into context:
If you usually buy a fancy flavoured coffee from a cafe for around £3, instead you can purchase our scrummy The 1:1 Diet Cappuccino Shake. It's so much better for you and it tastes amazing!
We’ve found the average spend on a weekly shop (not including alcohol) is £62.44*. That’s potentially more than you'll pay for a week on Plan, plus depending on what Step you're on, you don't even have to go food shopping - bonus!
Also, how many times do you treat yourself to eating out at a restaurant or cafe each month? On average it tends to be around £84**, that's over one week on Plan (and a lot less temptation!) Not only do you get low-cost diet meals, you’ll get dedicated one-to-one support, with a Plan tailored to you.
*According to DEFRA
**Data from Statista

Don't just take our word for it
“The power of The 1:1 Diet is that you have a real life support network.” - Jeremy, dieter with The 1:1 Diet.
"The products are amazing like nothing else I've had before. They have everything we need.” - Zoe, dieter with The 1:1 Diet.
"I couldn't have asked for more support." - Zuzu, dieter with The 1:1 Diet.

So, what are you waiting for?
The 1:1 Diet Plan is cheaper and a whole lot better for you than bad food options. Say bye-bye to complicated meal prep - the meal replacement products are super easy to grab and go (you don't need to be a whiz in the kitchen!). Plus, with a tailored Plan to suit your lifestyle, and your very own cheerer-onner to support you every step of the way, you’ve got all the bases covered - what’s not to love?!