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Find your personal diet Consultant today! Find a Consultant

Hi, I'm Joanne!

If I can do it so can you!

Are you fed up with your size and unhappy when you look in the mirror?

Have you tried many different diets without lasting results?

Is your weight affecting your health or every day life?

The 1:1 Diet with Cambridge Weight Plan is different! It's time to lose that weight and KEEP it off!

My own experiences with weight may sound familiar to you. I was a 'chubby' child and have always struggled with my weight. As a busy mum, wife and teacher I never had time to worry about me and my health. When I cared for and lost my Mum to cancer I reached the highest weight ever for me and I was extremley unhappy with my size. I really have tried every diet available but never managed to maintain any weight lost. In fact as a yo yo dieter I always put it back on and more!

When my best friend lost 6 stone with the 1:1 diet I was inspired and I contacted my local Consultant. After a few weeks, I was amazed by the fast results. With the delicious products and steps to fit my lifestyle I quickly reached my target weight and lost nearly 4 stone* in just under 4 months. I have maintained this weight for over 7 years now. This plan really does work!

I am passionate about this diet and for 7 years I have to helped 100's of people lose and maintain their target weight. It isn't simply about looking good it's about feeling happy with yourself and being healthy. It worked for them so why not YOU?

The 1:1 Diet is simple and easy to follow. There is a large range of products to choose from including shakes, bars, soups, porridge,smoothies and even rice and pasta meals! The products can be used as meal replacements or can be used alongside every day food. Each weight loss journey is unique and the plan can be tailored to meet your individual needs medical history and lifestyle.

  • Based in Norwich but can support anywhere in the UK
  • Flexible appointments to suit you
  • 1:1 support between meetings
  • Daily motivational messages
  • Child friendly environment
  • Couple and group consultations also available
  • Ample parking
  • Maintenance support
  • Before and after photos

Contact me today to arrange a FREE no obligation Consultation and start changing your life. With my support, knowledge and experience you can do it!



My personal journey

Height: 5' 6" Time to lose: 4 months Time maintained: 8 years
From 14 stones 8 lbs
To 11 stones

* The weight lost and/or timeframes are particular to this slimmer. Everyone's weight loss journey is unique to them.

“ I want to help you reach AND maintain your ideal weight, together we can do it!”

Don't just take my word for it, hear from my successful dieters.

"I stumbled across the 1:1 Diet last year and messaged 3 consultants. Jo replied and I have never regretted meeting her! She didn't only help me with my weight loss plan, she became a friend, my rock and my counsellor especially when I went through a few personal issues. Out of this journey, my dream of becoming a mum is becoming a reality. If you are serious about weight loss and wellbeing then Jo is the go to 1:1 consultant to see. She has been FANTASTIC and helped me to drop from size 16/18 86kg to size 10"


" "


"Jo is an amazing Consultant and always available when you need that extra motivation with great advice from daily motivational messages through to a full set of measurements every week. Jo helped me through the tough times with advice and support. Jo’s weekly check in kept me on track and motivated - I can not recommend Jo highly enough - get in touch, you will not regret it!"

Cat Carey

"Jo Lawn is fantastic,  She is supporting me on my weight loss journey, there have been ups and downs along the way. Jo is non-judgmental and so supportive, she totally understands that sometime life gets in the way of dieting, but she steers you straight back on plan. I receive daily messages to boost my morale and to start the day in the right frame of mind. "

"During the COVID crisis Jo has arranged for a courier to deliver my products as I live a long way from Jo."

"Without Jo I would have given up a long time ago, as I have done on previous diets. I love the 1:1 support that Jo offers, she has the balance just right, she is supportive, caring and encouraging."

Kim Davis

"Jo is an amazing consultant. she has been there through all of my highs and lows and has kept me focussed and on track. Jo has given tips and advice and has taught me so much about the human body. Jo goes above and beyond for her clients and adapts every aspect of the diet to meet your own taste. I 100% recommend Jo and the 1:1 diet."

Katie Pelling


How do I find the right Consultant?

When you put in your postcode, you’ll see all the Consultants nearest you. Don’t worry if they’re not on your doorstep – lots of our Consultants are happy to come to you. Take a look at their profile and read what the dieters they have helped so far say – that should help you find someone on your wavelength. If you want to find out more before making an appointment, you can call, text or drop them an email.

How’s this different to other diet plans?

The 1:1 Diet is a lot more flexible than other weight-loss plans and it’s the ONLY one that gives you dedicated, one-to-one support from your own personal diet Consultant. That means your diet is designed for you, and only you. Together with your Consultant, you’ll work out an easy-to-follow eating plan that fits with your routine and gets you the results you want.

What’s the Awards and Achievements panel on Consultant’s webpages?

You might have noticed each Consultant has an awards and achievements panel on their profile. Being a Consultant brings loads of benefits and as they build their business, Consultants achieve awards for their hard work. This might be from superb support to all of their clients to help them hit those weight-loss goals, to helping others in their team build their own successful business. The 1:1 Diet is all about recognising and rewarding these efforts and part of the reward is giving Consultants badges on their webpage, to show you what they’ve achieved.