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35 fast facts about The 1:1 Diet by Cambridge Weight Plan

We’re marking 35 years of weight loss winning this year! To celebrate, here’s 35 fast facts with all you need to know about us…

  • The 1:1 Diet by Cambridge Weight Plan was created by biochemist, Dr Alan Howard, and his colleague, Dr Ian McLean-Baird
  • The brand officially launched in 1984 as The Cambridge Diet
  • When the diet was first launched in the UK, the main products were chocolate, vanilla and strawberry shakes
  • The 1:1 Diet now has 48 products, four Step Up Meals and five water flavourings
  • The most recent new product launch was Thai Green Curry with Noodles
  • The 1:1 Diet by Cambridge Weight Plan is available in 35 countries around the world
  • The first Consultant was John Bradley who joined the business on April 1, 1984, and is still a consultant today
  • This February, the number of consultants providing one-to-one support for dieters exceeded 5,000
  • The company has provided 77 hours’ worth of training to new consultants since January 1, 2019
  • Our most popular consultant names in order are Sarah, Karen and Emma
  • Our most popular consultant surnames are Smith, Jones and Taylor
  • Each year a number of dieters are recognised for achieving their personal weight-loss goals in front of thousands of people at the Annual Convention  
  • In 2018, Kirsty and Henry Dorling won the ‘In It Together’ award for their dual weight-loss journey and Ralph Lawless won ‘Man of the Year’!
  • Cambridge Weight Plan Ltd in 2014 became a company fully owned by its awesome employees and an active member of the Employee Ownership Association
  • Chris McDermott, Managing Director, joined the company back in 2003 as a PR Executive
  • Our snazzy factory in Corby is a zero-landfill site with all our waste products either sent for recycling or transferred into energy from waste reprocessing
  • More than 350 million products have been manufactured in Corby since 1986
  • We are proud to say that more than 90 per cent of all product manufacture takes place in the UK
  • The company now employs more than 220 people at our HQ
  • In recent years, the company has won 13 awards across the food manufacturing, export trade and direct selling sectors
  • In 1999, the business was granted Investors in People status and still holds that accolade
  • 2007 saw the introduction of a lactose-free range, which includes a delicious range of shakes, soups and meals
  • In 2013 the company won the Queen’s Award for Enterprise in International Trade
  • Approximately 35 per cent of all that our company produces is exported
  • The first ever country exported to was Denmark
  • The company’s biggest international market is Holland
  • The company’s newest international market is New Zealand
  • As well as an in-house medical team, The 1:1 Diet by Cambridge Weight Plan employs a nutritionist
  • Recent medical research proves what we always knew – that one-to-one support and meal replacement diets are the most effective way to lose weight
  • In the last financial year, the company sold more than 20 million servings containing cocoa/chocolate
  • 17 million bars/bites were sold worldwide in 2018
  • Current bestselling products include Chocolate Shake, Chocolate Chewy Bar, Salted Caramel Bites and Spaghetti Bolognese 
  • Our Salted Caramel Bites, recently launched, sell twice as many as our next best-selling product
  • The 1:1 Diet by Cambridge Weight Plan is our new brand name, which emphasises the unique one-to-one support provided by Consultants to dieters


The 1:1 Diet is 35 years young