Corby-based firm, The 1:1 Diet by Cambridge Weight Plan, is one of 56 businesses in the Midlands who have been selected as an Export Champion by the Department for International Trade (DIT).
The 1:1 Diet by Cambridge Weight Plan was launched in the UK 35 years ago and supported millions of dieters across the globe who’ve sought out a nutritionally-balanced and effective way to lose weight. It has become one of the most respected brands in the industry, from being awarded the Queen’s Award for Enterprise in International Trade in 2013, to becoming a company fully owned by its employees in 2014.
The last 12 months has seen The 1:1 Diet by Cambridge Weight Plan not only achieve substantial growth, but also receive endorsement from a number of medical studies that have proven its success in helping people to lose weight and also maintain it.
Worldwide, The 1:1 Diet by Cambridge Weight Plan is sold through an extensive distributor network and its products are currently exported to 45 countries around the world through 30 independent distributors.
The Exporting is GREAT campaign was launched in 2015 to raise awareness of the benefits of exporting to UK business and aimed to inspire international trade by showcasing success stories.
At the heart of the campaign is its Export Champion Community: everyday businesses of all shapes and sizes from around the UK that are proudly selling overseas.
They form a nationwide network of UK companies that are ambassadors for exporting, sharing, offering practical advice, and leading by example.
Andy Jones has been Head of Export at The 1:1 Diet by Cambridge Weight Plan for four years.
He said: “Our aim is to build a truly global brand where our export markets balance the strong performance of our brand in UK.
“In this way we will build long term sustainable growth for the 1:1 Diet by Cambridge Weight Plan.
“We are delighted to be selected as an Export Champion. We have grown a successful export business by recognising that help is available – and we are not afraid to ask for help when needed. The DIT have been a crucial partner and support for our export development.”
For more information and/or to set up interviews, contact Ruth Supple, PR & Events Manager, on 01536 403344 ext 5217 or Angela Bolton, PR Co-ordinator, on 01536 403344 ext. 5211
Notes to editors
- The 1:1 Diet by Cambridge Weight Plan’s roots can be traced back to the 1960s, when biochemist Dr Alan Howard started to research the perfect diet. Since 1984, when The Cambridge Diet became commercial in the UK, millions of people from all over the world have used its help, support and products.
- In 2009 the Cambridge Diet was rebranded to Cambridge Weight Plan and in 2014, became an employee-owned company. Today, it is a passionate and profitable group of people who provide support, flexible weight loss plans, products and business opportunities that help other people achieve their goals. Whatever those goals may be.
- In the UK, the company sells and markets The 1:1 Diet by Cambridge Weight Plan brand through more than 5,000 independent consultants, who offer one-to-one support to guide dieters through their weight loss and into maintenance.
The 1:1 Diet by Cambridge Weight Plan’s meal replacement programme (MRP) uses formula food soups, shakes, bars and other foods to replace conventional foods, thus giving a lower dietary energy intake than on a conventional reducing diet. Cambridge Weight Plan MRPs are nutritionally complete, providing all protein, essential fat, vitamins and minerals needed.
- Worldwide, The 1:1 Diet by Cambridge Weight Plan is sold through an extensive distributor network and its products are exported to more than 30 countries.