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35 fast facts about The 1:1 Diet by Cambridge Weight Plan

35 years of success
35 years of success

We’re marking 35 years of weight loss winning this year! To celebrate, here’s 35 fast facts with all you need to know about us…

  • The 1:1 Diet by Cambridge Weight Plan was created by biochemist, Dr Alan Howard, and his colleague, Dr Ian McLean-Baird
  • The brand officially launched in 1984 as The Cambridge Diet
  • When the diet was first launched in the UK, the main products were chocolate, vanilla and strawberry shakes
  • The 1:1 Diet now has 48 products, four Step Up Meals and five water flavourings
  • The most recent new product launch was Thai Green Curry with Noodles
  • The 1:1 Diet by Cambridge Weight Plan is available in 35 countries around the world
  • The first Consultant was John Bradley who joined the business on April 1, 1984, and is still a consultant today
  • This February, the number of consultants providing one-to-one support for dieters exceeded 5,000
  • The company has provided 77 hours’ worth of training to new consultants since January 1, 2019
  • Our most popular consultant names in order are Sarah, Karen and Emma
  • Our most popular consultant surnames are Smith, Jones and Taylor
  • Each year a number of dieters are recognised for achieving their personal weight-loss goals in front of thousands of people at the Annual Convention  
  • In 2018, Kirsty and Henry Dorling won the ‘In It Together’ award for their dual weight-loss journey and Ralph Lawless won ‘Man of the Year’!
  • Cambridge Weight Plan Ltd in 2014 became a company fully owned by its awesome employees and an active member of the Employee Ownership Association
  • Chris McDermott, Managing Director, joined the company back in 2003 as a PR Executive
  • Our snazzy factory in Corby is a zero-landfill site with all our waste products either sent for recycling or transferred into energy from waste reprocessing
  • More than 350 million products have been manufactured in Corby since 1986
  • We are proud to say that more than 90 per cent of all product manufacture takes place in the UK
  • The company now employs more than 220 people at our HQ
  • In recent years, the company has won 13 awards across the food manufacturing, export trade and direct selling sectors
  • In 1999, the business was granted Investors in People status and still holds that accolade
  • 2007 saw the introduction of a lactose-free range, which includes a delicious range of shakes, soups and meals
  • In 2013 the company won the Queen’s Award for Enterprise in International Trade
  • Approximately 35 per cent of all that our company produces is exported
  • The first ever country exported to was Denmark
  • The company’s biggest international market is Holland
  • The company’s newest international market is New Zealand
  • As well as an in-house medical team, The 1:1 Diet by Cambridge Weight Plan employs a nutritionist
  • Recent medical research proves what we always knew – that one-to-one support and meal replacement diets are the most effective way to lose weight
  • In the last financial year, the company sold more than 20 million servings containing cocoa/chocolate
  • 17 million bars/bites were sold worldwide in 2018
  • Current bestselling products include Chocolate Shake, Chocolate Chewy Bar, Salted Caramel Bites and Spaghetti Bolognese 
  • Our Salted Caramel Bites, recently launched, sell twice as many as our next best-selling product
  • The 1:1 Diet by Cambridge Weight Plan is our new brand name, which emphasises the unique one-to-one support provided by Consultants to dieters


The 1:1 Diet is 35 years young

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